Our Melbourne Flagship Has Expanded

Designed by IF Architecture and delivered by Riverside Projects, the new 25 William Street space operates as both an extension of the showroom floor and a workplace in which clients can engage directly with our Business Development team. Neutral tones allow the architecture and interiors to remain recessive, while moments of bold colour and texture are celebrated and thoughtfully framed within custom joinery.

Reached through an interconnecting showroom corridor or street-side entry tucked behind Church Street, the space opens into a double-height room, where a relaxed openness embraces an understated sense of scale. Structural interventions and materiality are carefully considered to introduce an abundance of natural light, enhancing the space with warmth and a refined quality of ambience.

Together, these design elements support flexibility as our brand continues to evolve, accommodating an array of purposes, from client presentations and showings to brand events and more. Ideas developed here are continually shaped through use, conversation and iteration, encouraging intuitive ways of working beyond a single function.

We invite our community to experience the new space and explore an extended range of furniture, homewares, art and rugs.

Photography by Byron Browne