Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Kanye West, and Tom Sachs. Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to COMME des GARÇONS. Alongside the most influential designers and tastemakers, Higsnobiety highlights the pieces and brands in men’s fashion which have stood the test of time.