Project Feature: Six Six

Six Six is the brainchild of Emma Buckley and Dr Natalie Boffa, whose combined experience across wholesale, retail and clinical optometry has shaped an end-to-end eyewear and eye-care destination. Treating consultation, fitting, diagnostics and aftercare as a single, seamless journey, the customer experience became the primary organising principle for the space.

Designed by Kennedy Nolan, Six Six rethinks the conventional optical environment through colour, texture and spatial planning. A tawny gold palette creates an energising neutral backdrop, while theatrical drapes, yellow travertine, jarrah and brass introduce warmth and softness. Product is arranged along a zig-zagging display wall, slowing discovery and shifting the experience from task to experience.